Searchers prefer organic results.
Online search has become so efficient that most Internet users are now impatient with anything less than great results.
Nearly seven out of 10 respondents said they clicked a search result within the first page of results, and 92% clicked a result within the first three pages of search results.
More search engine users surveyed clicked the first page in 2008 (68%) than did so in 2006 (62%).
At the same time, fewer search engine users surveyed were willing to click results past the third page in 2008 (8%) compared with 2002 (19%).
Respondents did not abandon the hunt altogether. Instead, nearly half of search engine users who continued their search process after not finding what they wanted changed their search terms and/or search engines after reviewing just the first page of search results. More than nine out of 10 respondents did so if they did not find what they wanted in the first three pages of search results.
SUMMARY: If your company relies on search engines for traffic, start taking SEO seriously.