For those familiar with search engine marketing, the ongoing battle for high rankings on Google, Yahoo and Bing is part and parcel with generating a strong online presence and driving traffic.
The field known as Search Engine Marketing (SEO) has grown around the ability to following best practices and give websites a shot at high rankings for certain keywords.
Just as that industry has matured, along comes some earth- shattering news. Facebook is looking to get into the search engine game.
Sound weird to you? It shouldn’t. Back in March of 2010, Facebook overtook Google for the most visited website in the US. See this article for details:
Think about that for a second. Google, the once undisputed leader of the web, is now overtaken by a website that was started up to reconnect long-lost classmates.
Facebook’s new search engine is currently called “Open Graph”.
Here’s how it’s going to work as far as we know right now.
Facebook is giving web masters and marketers two tools to index their websites for Facebook Search:
1. “Like” button to install on their pages that Facebook users can click. These Like buttons have been finding their ways all over the Internet in recent months, generating their fair share of controversy.
2. A set of tags that allow web masters to tell Facebook what their site is all about (think Meta Description-type tags).
The search results that Facebook gives will be based on how many ‘Likes’ the page has received and the information provided in the tags. Essentially creating a search engine based on “likes” instead
Remember, Google’s original flash of brilliance was to use backlinks as a major criteria for their rankings.
What does this mean for you?
We’ve seen Facebook successfully enter the Pay Per Click market that Google dominated. It’s not inconceivable to think that this foray into search engine indexing will lead to Facebook being a major player in the years to come.
This means that those who jump on this boat early may reap the benefits before their competitors.
Remember, SEO itself isn’t a magic bullet. It’s just another tool in
your marketing toolkit that if used correctly, can lead to a channel
of rather inexpensive traffic.
SEO, PPC and other acronyms have your head spinning? Outsource it all to Firecracker so you can focus on growing your business. Contact us today and find out how to cost-effectively integrate search engine marketing into your mix.