As a partner in a public relations and marketing agency, I like to think that both can have a huge positive impact on the outcome of a business. The truth of the matter is, sometimes the fundamentals of a business are in such poor shape, and the trajectory is going in such a terminal way that no …
READ MOREMost businesses attend annual tradeshows in their industry. These can be smaller regional shows or large blockbuster extravaganzas like the Consumer Electronics Show (CES). The benefits of being live at an important show are obvious, but in order to really maximize your substantial investment of a tradeshow, a lot of thought and effort needs to …
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