It ain’t easy defending a brand these days. In the good ol’ days, all one had to worry about was print media, TV and radio. Sure, bad news for a company’s brand hurt, but the speed that the news traveled was limited to either the traditional media or word of mouth. Both could be countered …
READ MOREIs it possible to ignore Google? Many of us couldn’t even imagine what life was like before Google, not to mention Youtube, GMail, GDocs, Google Maps and now Buzz. For those involved in marketing online, much of it has been spent bowing at the altar of Google. But with their massive share of the market …
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