Early on when the Internet, search engines and the phrase “Search Engine Optimization” were just gaining popularity, press releases were underrated. With the newer wire services providing distribution at prices everyone could afford, including MarketWire, PRWeb and PR.com, businesses of all sizes started using press releases to “do PR”. As press releases were used and …
READ MOREThere’s the old saying that the only function that matters in a company is marketing. After all, without a market or customers, there are no sales and ergo no company. Another truism that is just as appropriate in public relations should be that all PR is simply sales. Think about this for a moment. In …
READ MOREThere’s the old saying that the only function that matters in a company is marketing. After all, without a market or customers, there are no sales and ergo no company. Another truism that is just as appropriate in public relations should be that all PR is simply sales. Think about this for a moment. In …
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