Every so often, I come across articles that I find are valuable enough that I want my contacts to read and understand it. The below article by Steven is one of those. It reflects the critical importance in a shift of mindset for today’s marketing and sales. It’s also one of the reasons why our …
READ MOREThis newsletter gives a very brief overview of all the various forms of marketing that can help generate leads. One of my favorite sayings is that marketing is like a toolkit. You select the right tools for the particular job. No one tool is superior in and of itself. Email Marketing Pros: Relatively cheap, easy …
READ MOREWhen you boil it down, everything in business comes down to one thing: leads. Whether it’s a person wandering into your store, a caller ringing you on the phone or a prospect visiting your web site, having a steady stream of leads is crucial to any business. Indeed, it may be the MOST important thing …
READ MOREIt ain’t easy defending a brand these days. In the good ol’ days, all one had to worry about was print media, TV and radio. Sure, bad news for a company’s brand hurt, but the speed that the news traveled was limited to either the traditional media or word of mouth. Both could be countered …
READ MOREIs it possible to ignore Google? Many of us couldn’t even imagine what life was like before Google, not to mention Youtube, GMail, GDocs, Google Maps and now Buzz. For those involved in marketing online, much of it has been spent bowing at the altar of Google. But with their massive share of the market …
READ MOREFor the past 18 months, everybody’s marketing budget has been pretty slim (if you’re lucky enough to even have had a marketing budget). This has forced companies to make tough decisions on how to generate leads and revenue while faced with declining marketing resources. One area that is a potential bumper crop of leads is …
READ MOREWe live in a new age of instant information, Twitter and social media. All of the above have one thing in common: speed over perfection. In past decades where marketing was mainly confined to print advertising, television, Yellow Pages and direct mailers, the much longer lead time from conception to the marketplace made it much easier to spend lots of …
READ MOREThere’s a term I really hate in business. It’s called “best practices”. What it’s meant to convey is that a certain method the best way of doing something. The unspoken side of that coin is that other methods aren’t optimal. The truth of the matter is that marketing is half art and half science. For all the efforts …
READ MOREOne of my biggest pet peeves is the razor/razor cartridge business model that drives the ink printer industry. As most people know, printer companies don’t make anything off the actual printer itself. That’s why they are usually given away free or at a substantial discount. Where they get you is in the re-purchasing of the …
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