The Best New Year’s Resolution

This is the time of the year where articles abound of looking back at the past decade and making predictions for the next.

All I know is, we all deserve a drink for making it through one of the most challenging periods of time perhaps in our lifetime.

We all know that New Year’s resolutions go by the wayside faster than those new gym memberships in January.

So instead of resolutions that are sure to be broken, instead make a list of the top 3 to 5 marketing priorities you will focus on in 2010.

I have within my eyesight a whiteboard with my top priorities written down. These priorities are high level enough to be strategic yet not so vague as to be unachievable. Every day, sometimes multiple times a day, I will look at the board and think about one or two things I can do today to help me with those goals.

Think about it: if you can just do one or two things per main goal a day (even if it’s sending an inquiring email or looking for an influential contact), how many things will you get done after 365 days?

As a radio ad I regularly hear says, success in business isn’t from doing thousands of different things. It’s doing a few things over and over again.

Here are some potential marketing priorities you may consider:

-creating a pipeline of regular press releases (4-6 weeks each)

-starting a Social Media presence (Facebook, Twitter, etc.)

-finding a keyword niche important to your business and targeting SEO to dominate that keyword

-test direct marketing (email/mail) to drive prospects to take action

-improve your website by adding stuff that visitors will find interesting (polls, papers, blog postings, free tools, etc.)

So let’s review:

Take 15 minutes to jot down your top 3 to 5 marketing priorities.

Do just one or two things a day for each.

Then look back in 2011 and see how far you’ve come. You might just amaze yourself.

Have a fantastic start to 2010, and here’s hoping the new year is one full of peace and prosperity for us all.


Edward Yang | Firecracker

“Where Marketing and PR Ignite!”

(949) 500-6422




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