Looking for Experts in General and Technology PR?
Searching for the right public relations firm is a bit like searching for a needle in a haystack, especially if you need technology PR. Technology public relations follows the same best practices for general PR with a stronger understanding of the IT field. The main goal is to communicate the values and benefits of the client without getting bogged down in technical jargon. Too often, tech companies will happily outline all the features of their products or services and completely forget that prospects buy on benefits. It's a subtle difference to those not in the technology PR field, but one that is of crucial importance to the media, editors and readers of the content. Trying to do technology PR yourself without expert help can eventually lead to costly mistakes. Trust the experts. Trust Firecracker PR.
Technology Public Relations with a Twist
What makes Firecracker PR the right agency for your technology PR
needs? It starts from a deep background in the technology field. From its founders through the organization, each team member thoroughly understands different fields of technology. Whether it's business intelligence, web hosting, enterprise application integration, software as a service, Web 2.0, iPhones or Facebook, you can be sure Firecracker knows exactly how to position your products and services for the maximum exposure with the media. We excel in brainstorming and finding creative story angles to give your message the best opportunity for media coverage. This is technology public relations
done in an innovative way uncommon in the IT field.
High Tech PR Using High Tech Tools and Low Tech Know-How
Firecracker uses the latest tools and best practices in the field of marketing to help you achieve the results you need in high tech PR
. For example, the fields of Search Engine Optimization (SEO) and public relations are quickly blurring. Press releases, once the meat and potatoes of PR, are now a good tool for SEO to build inbound links to your site. Proper keyword research and crafty writing can make the press release get you media attention as well as better rankings on search engines. Most high tech PR
firms won't or can't help you in these ways. Only Firecracker blends its knowledge in all areas of marketing to amplify your results.
High Tech Public Relations Through a Los Angeles PR Boutique Firm
Based in Los Angeles, California but servicing companies around the world, Firecracker provides high tech public relations
through its "virtual agency" model. Business isn't constrained by location any longer, and neither should your PR firm. Our team members are located throughout North America, and are always staying on top of the pulse of the high tech industry. So take the first step by contacting us today to learn how easy great high tech public relations
results can be.