Firecracker helps technology companies generate awareness through press coverage. We blend the best of traditional public relations with the latest cutting edge content marketing. We call this our "Ignites" strategy. The benefit to you is more media coverage in less time. We can integrate public relations and content marketing with search engine marketing or social media marketing for one affordable monthly fee. Contact us today and learn the power of PR 2.0.

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Sample Coverage Outlets

Some Past & Current Clients

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Public Relations

Get press coverage and drive massive awareness for your products, services and company. Our creative ideas and personal relationships equals success.


Search Engine Marketing

Power your way to the top of search engines with SEO. Dominate your competitors with affordable traffic through Google AdWords, Facebook Ads and more.


Social Media Marketing

Generate a ton of new fans and engage them in meaningful ways. Strengthen your brand by building a community of devoted followers.



View samples of past projects and successes for clients.

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“Firecracker PR provided complete public relations guidance for the launch of our new ride service app, asterRIDE. Within months, we were mentioned in top media including CNET and Washington Post. As we rolled out the app in targeted cities, Firecracker secured us stories and interviews in newspapers, television and radio. Firecracker goes beyond the call of duty to advise us on all things media and public relations. They are a true member of our team."
-Seth Rudin, founder and CEO of asterRIDE

Read what other clients have said about Firecracker here

Looking for Experts in General and Technology PR?
Searching for the right public relations firm is a bit like searching for a needle in a haystack, especially if you need technology PR. Technology public relations follows the same best practices for general PR with a stronger understanding of the IT field. The main goal is to communicate the values and benefits of the client without getting bogged down in technical jargon. Too often, tech companies will happily outline all the features of their products or services and completely forget that prospects buy on benefits. It's a subtle difference to those not in the technology PR field, but one that is of crucial importance to the media, editors and readers of the content. Trying to do technology PR yourself without expert help can eventually lead to costly mistakes. Trust the experts. Trust Firecracker PR.
Technology Public Relations with a Twist
What makes Firecracker PR the right agency for your technology PR needs? It starts from a deep background in the technology field. From its founders through the organization, each team member thoroughly understands different fields of technology. Whether it's business intelligence, web hosting, enterprise application integration, software as a service, Web 2.0, iPhones or Facebook, you can be sure Firecracker knows exactly how to position your products and services for the maximum exposure with the media. We excel in brainstorming and finding creative story angles to give your message the best opportunity for media coverage. This is technology public relations done in an innovative way uncommon in the IT field.
High Tech PR Using High Tech Tools and Low Tech Know-How
Firecracker uses the latest tools and best practices in the field of marketing to help you achieve the results you need in high tech PR. For example, the fields of Search Engine Optimization (SEO) and public relations are quickly blurring. Press releases, once the meat and potatoes of PR, are now a good tool for SEO to build inbound links to your site. Proper keyword research and crafty writing can make the press release get you media attention as well as better rankings on search engines. Most high tech PR firms won't or can't help you in these ways. Only Firecracker blends its knowledge in all areas of marketing to amplify your results.
High Tech Public Relations Through a Los Angeles PR Boutique Firm
Based in Los Angeles, California but servicing companies around the world, Firecracker provides high tech public relations through its "virtual agency" model. Business isn't constrained by location any longer, and neither should your PR firm. Our team members are located throughout North America, and are always staying on top of the pulse of the high tech industry. So take the first step by contacting us today to learn how easy great high tech public relations results can be.


17890 Castleton Street,
Ste. 270
City of Industry, CA 91748
Toll Free: 1-888-317-4687
Phone: 626-965-7800
Fax: (949) 269-0610