WE GET YOU KNOWN, PERIOD.

Firecracker PR has one singular focus: to rapidly scale your awareness as fast as possible. This means a stronger online reputation, greater brand awareness and ultimately more sales.

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OUR 5 STEP PROCESS

Firecracker PR’s unique and proven 5 step process — “Ignites” — can help you get 4 press articles in your first 30 days.

1

PROMOTION

The foundation of PR, we leverage our hundreds of contacts in the press to directly pitch your story to top reporters and editors. (Yes, we can do press releases as well.)

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2

THOUGHTFUL
LEADERSHIP

You are established as a thought leader in your industry. This is done through ghost written articles placed in top media, interviews (podcast, radio, TV), live speaking engagements, awards and analyst relations. (All this can lead to a Wikipedia profile page for you.)

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3

NEWS
JACKING

A highly effective short term tactic where we jump on the news topics or trending hashtags of the day to get you in the press. (As an example, we got a cybersecurity client in USA Today through newsjacking.)

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4

SOURCE
FILING

The flip side to newsjacking, source filing is a long term tactic where we file your executives as expert resources for reporters’ future stories. (Ever wonder how companies get quoted in larger stories? This is how.)

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5

CONTENT
MARKETING

Ask how we took one infographic and turned it into an article in Mashable shared over 1,500 times, with a first page ranking on Google. (Bad content just sits there. Good content can supercharge all your other areas of marketing.)

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“We have run the gamut from prestige PR agencies to small boutique operations and the one I can single out without hesitation who delivered beyond what they said they could and promised they would – and in an astonishing tight timeline – was the team at Firecracker PR”.

ANTHONY GENTILE, FOUNDER AND PARTNER AT 451 MEDIA GROUP

“Firecracker PR helped support our launch of the Geeni brand of smart home products, and secured us mentions and product reviews in key media outlets including CNET, Techcrunch, VentureBeat, PC World and others. In the span of about 7 months, they helped us get 53 total unique press mentions in places where our consumers read and interact.”

SOL HEDAYA, CATEGORY MANAGER FOR MERKURY INNOVATION

“Firecracker PR provided complete public relations guidance for the launch of our new ride service app, asterRIDE. Within months, we were mentioned in top media including CNET and Washington Post. As we rolled out the app in targeted cities, they secured us stories and interviews in newspapers, television and radio. They go beyond the call of duty to advise us on all things media and public relations.”

SETH RUDIN, FOUNDER AND CEO OF ASTERRIDE

“Firecracker PR landed us high profile articles in Entrepreneur.com, Business Insider and a radio interview within the first few months of our engagement. They exceeded my expectations of what a PR firm can deliver. The work they did jumped my company’s web visits over 900%. This doesn’t even include being published in other mass media positions. This is nothing less than spectacular.”

WILLIAM HALL, EVP OF CORPORATE LEARNING AT SIMSTUDIOS

OUR BLOG

Real-world practical insights on how to improve your PR and dominate your competition.

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