All public relations and marketing are not created equal.

Done right, they can propel your company to new heights. Done half-heartedly, they become another drain on your resources. Learn how we can help you build awareness and drive sales quickly and cost-effectively.

Don't settle. Go with Firecracker for all your marketing and PR needs.

"Firecracker has helped us secure interviews with editors and reporters in magazines that our prospects read, including Consulting Magazine, IT Business Edge and Web Hosting Industry Review. They consistently provide us with lightning fast customer service in our PR and marketing efforts."

Mauricio Duran, president of Sieena

"Firecracker helps us receive regular industry press and media mentions that have increased our overall brand awareness, all for a rate that was within our budget."

Greg Landis, president of JaguarPC Web Host

Firecracker Blog

"The Secret to Success with Google AdWords"

Google AdWords is literally the greatest thing invented for marketers since sliced bread. The amount of control and reporting given by Google is astounding, with the ability to control your campaign in real-time and instantly reach a potential market of millions.Click here to read the rest...

"How to Create Killer Company or Brand Names"

Just as important as naming a child who will be pretty much stuck with the name you bestow upon them for the rest of their lives, what you come up with for your new company or product may very well determine the success of your venture.Click here to read the rest...

"The Law of Time-Decay for Leads"

There is an unscientific law that applies to leads you gather, regardless of where they come from. The law is this: as time goes on, the interest level of the lead continues to go down. Click here to read the rest...

"The Most Important PR Tip You'll Ever Read"

"Through my years of dealing with editors and reporters, I've come to the conclusion that if you do not follow this tip, most of your PR efforts will be futile..Click here to read the rest...

"Be Wary of SEO and PR Guarantees"

"If it sounds too good to be true, it usually is." That's an axiom that holds true in almost all walks of life, and it should apply to those who see ads that guarantee Page 1 placement on search engines.Click here to read the rest...

"Why SEO Matters More and More..."

Online search has become so efficient that most Internet users are now impatient with anything less than great results.Click here to read the rest...

"To Spend or Not to Spend During a Recession"

Having worked in the tech industry for over a decade and lived through the infamous bubble bursting in 2000-2001, I've seen firsthand how companies reach for the ax to lay off marketing personnel first and foremost when times get tough. In fact, it's almost become an unspoken best practice: cut marketing first, finance last. I'd like to offer three reasons why I believe it's wrong to cut marketing during a recession. Click here to read the rest...

"When Marketing is a Waste of Money"

This is likely one of the few times that you'll hear this coming from the mouth of a PR/marketing agency such as Firecracker, but there are instances when marketing spend is a true waste of money. Click here to read the rest...

"The Dreaded Form, and why it can be disastrous to your marketing efforts..."

While it's considered best practice to use a form to generate leads from marketing efforts, be they landing pages from search engine marketing or simply from your contact page, be very careful in how you treat the leads coming in or it could end up doing more harm than good. Click here to read the rest.