There’s a lot of misconception out there about what wire services are, how they work and what they can do for you. Not having a clear idea of the benefits and limitations of wire services can end up costing you a lot more money that you need to spend. Q: What is a “wire service”? …
READ MOREOne of the top requests we receive as an agency is to help clients create a Wikipedia page. It’s understandable since having a Wikipedia page for your company or an individual is sort of like the official Internet stamp of approval. Like it or not, we see Wikipedia as having a high level of …
READ MOREAs of mid-2023, inflation is high, layoffs in tech have started, and many prognosticators are calling for a recession towards the end of 2023 or early 2024. Having worked in the tech industry for over twenty years and lived through the dot com crash of 2001 and the Great Recession of 2008, I’ve seen firsthand …
READ MOREUpdated as of May 2023 Few things are more confusing than deciding which wire service to use for press release distribution. Free or paid? SEO add on? Are images free? At Firecracker, we figured if we were having problems, imagine everyone else. So here is a comparison of some of the more well-known wire service …
READ MORESilicon Valley Bank’s collapse was as swift as it was complete. And that’s what’s so troubling. It was the second biggest bank failure since Washington Mutual’s in 2008. I distinctly remember standing in line at my local WaMu to pull out what (little) funds we had at that time. In full startup mode, cash wasn’t …
READ MORE[social_warfare]Wordle Statistics for 2022 It’s not an overstatement to say that Wordle took the world by storm in 2022. For those in the know early on, Wordle took off like a rocket ship and spread via word of mouth and social media. For those who didn’t, they would soon know what those green and yellow …
READ MOREWe are pleased to announce that Firecracker PR has been certified by Clutch as a Top-Tier Minority-Owned Business. One of the privileges of operating a public relations agency is the diverse range of companies, entrepreneurs and CEOs we’ve had the pleasure of working with. No matter their ethnicity, background or personal opinions, what drove them …
READ MOREHow much time have you spent on doing social media? How much time have you spent figuring out if there’s any positive ROI to those social media activities? If you’ve spent any amount of time peering into the statistics of your posts, you’ll see that the numbers are dismal. The truth of the matter is, …
READ MOREMany of Firecracker PR’s clients are high growth companies who are in the seed or Series A stage of funding. They come to us specifically because they are looking to harness the power of media relations to facilitate their fundraising. Here’s an article I wrote in the November 2020 issue of O’Dwyer’s on how PR …
READ MORE