How much time have you spent on doing social media? How much time have you spent figuring out if there’s any positive ROI to those social media activities? If you’ve spent any amount of time peering into the statistics of your posts, you’ll see that the numbers are dismal. The truth of the matter is, …
READ MOREMany of Firecracker PR’s clients are high growth companies who are in the seed or Series A stage of funding. They come to us specifically because they are looking to harness the power of media relations to facilitate their fundraising. Here’s an article I wrote in the November 2020 issue of O’Dwyer’s on how PR …
READ MOREWe just received some exciting news from Clutch! They’ve named us as one of the world’s top corporate reputation PR firms for 2020. Corporate reputation is vitally important to any business, with a positive corporate reputation advantageous in all aspects of business. (In fact, I even recently wrote a book on the very topic called …
READ MOREI recently had the privilege of writing an article that eventually ran in O’Dwyer’s November 2019 special issue on technology. O’Dwyer’s is the public relations & communications industry standard magazine. The topic was one that I’ve been coming across more and more recently. Hopefully you’ll find this useful: Why Doing PR for SaaS is So …
READ MORELast post I talked about what the single most important ingredient was to a successful PR campaign: storytelling. Storytelling is powerful because at our core, all of us want to be told a story. The most gifted writers and speakers are those who know how to spin a good story. Truth be told, any business or …
READ MOREPR isn’t easy. In fact, out of all the different marketing tactics out there, PR could be one of the most difficult. Not difficult like engineering is difficult. But difficult in the sense that achieving media coverage consistently isn’t easy. Today I want to teach you the single most important secret to being more successful …
READ MOREMost content marketing efforts fail and it usually isn’t pretty. Companies can spend tons of budget and time on creating beautiful content. They toil for months, then post it on Facebook…and wait. Nothing happens. You can’t be faulted if at this point you think “content marketing is a waste of time”. It is if that’s …
READ MOREI’m honored to have my second article published in Entrepreneur.com! Every company needs PR, but the thought of where to begin can overwhelm anyone. This article was meant to show that you can get media attention through baby steps. Consistency is key. If you do a little every day, the cumulative benefits add up. And …
READ MOREby Edward M. Yang Never run out of ideas for writing press releases! Here are 104 ideas to get your brain going.
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