The 1 Key to Successful PR (Part 2)

Last post I talked about what the single most important ingredient was to a successful PR campaign: storytelling. Storytelling is powerful because at our core, all of us want to be told a story. The most gifted writers and speakers are those who know how to spin a good story. Truth be told, any business or …

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The 1 Key to Successful PR

PR isn’t easy. In fact, out of all the different marketing tactics out there, PR could be one of the most difficult. Not difficult like engineering is difficult. But difficult in the sense that achieving media coverage consistently isn’t easy. Today I want to teach you the single most important secret to being more successful …

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The 1 Key to Successful Content Marketing

Most content marketing efforts fail and it usually isn’t pretty. Companies can spend tons of budget and time on creating beautiful content. They toil for months, then post it on Facebook…and wait. Nothing happens. You can’t be faulted if at this point you think “content marketing is a waste of time”. It is if that’s …

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6 Secrets to More PR in Less Than an Hour a Day

I’m honored to have my second article published in Entrepreneur.com! Every company needs PR, but the thought of where to begin can overwhelm anyone. This article was meant to show that you can get media attention through baby steps. Consistency is key. If you do a little every day, the cumulative benefits add up. And …

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104 Ideas for Press Releases Infographic

  by Edward M. Yang Never run out of ideas for writing press releases! Here are 104 ideas to get your brain going.

SEO and PR Strategy: Using Awards

By Edward M. Yang One of the things any good marketer needs to do these days is to keep up with all the changes in the field. This includes learning from those who specialize in particular parts of a field. Brian Dean is one of them. His blog, Backlinko, is a must-read for anyone serious …

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Why We Should Thank Marissa Mayer and Yahoo

By Edward M. Yang By now most of us have heard of the brouhaha that Marissa Mayer, the CEO of Yahoo! started awhile back when she instituted a ban on the practice of telecommuting. At the time, her decision touched off a dust storm of debate about the benefits and pitfalls of working remotely. Gigaom’s …

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Animal Planet Shows Us How to Destroy Your Reputation

    by Edward M. Yang It’s hard to believe that you could blame the destruction of a company’s reputation on mermaids. But in the case of Animal Planet that might just be the case. If you’re like me, you sometimes wonder why certain shows are on the cable channels they are. There almost seems …

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The Art of the Exclusive

  by Edward M. Yang While the goal of public relations is always to get press coverage for your company, your products or your executives, there’s always been this mystique about the “exclusive”. Truth be told, most stories simply aren’t interesting enough to be considered for “exclusive”. Remember, the first rule of PR is that …

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Infographic on Seven Ways to Reduce Your PR Budget by $161,620

by Edward M. Yang