INDUSTRIES

B2B TECHNOLOGY

Whether your company is involved with hardware, software, cloud or services in the enterprise or SMB space, Firecracker’s got you covered.

With 20 years of experience helping B2B companies shape powerful messages that get them noticed, we can help you:

  • Boost brand recognition
  • Increase awareness among decision makers (both IT and C-suite)
  • Help you close RFPs and deals by differentiating yourself from competitors with media coverage
  • Stake out thought leadership pieces that establish you as a leader in your field
  • Target broad media opportunities in outlets such as Bloomberg, Information Week, etc. and deep media opportunities in specific vertical industries (fintech, education, healthcare, government, retail, manufacturing)

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CASE STUDIES

CASE STUDY

SRI International

The famed research institute of SRI International is one of the most well-known non-profit organizations dedicated to technological innovation. SRI researchers were involved in the invention of the Internet, along with Siri (eventually sold to Apple). Today, SRI is a pioneer in a vast swath of industries including AI, quantum computing, robotics, speech, national security, innovation, education, computer vision and biomedical R&D. Firecracker PR has worked with SRI’s communications and marketing team to amplify media opportunities, including outlets such as Forbes, Business Insider, Wall Street Journal Pro VC Newsletter, MSN.com, Gizmodo, The New Republic, Fast Company, Ars Technica, Computerworld and more. As the COVID-19 pandemic unfolded, Firecracker PR secured a feature television interview on ABC7 in San Francisco on the important work SRI lab researchers were doing.

CASE STUDY

SPARKCENTRAL

Sparkcentral is an enterprise messaging customer service platform company, helping customer-centric brands around the world change the way customer service is delivered. The company connects businesses with customers through messaging, whether through social media (Facebook, Twitter, Instagram, YouTube) or messaging channels such as WhatsApp, Facebook Messenger, SMS or modern live chat. Leading brands around the world rely on Sparkcentral, including Zappos, Nordstrom, Netflix, JetBlue, Emirates and DirecTV.

Within six months of engaging with Firecracker PR, their organic inbound traffic increased 73% through a focused media relations campaign that communicated their core quarterly message to the press.

CASE STUDY

SIMSTUDIOS

Simulation Studios has a unique business simulation software that helps Fortune 1000 executives at companies like Caterpillar and Boeing improve leadership development and corporate change.

“Firecracker PR landed us high profile articles in Entrepreneur.com, Business Insider and a radio interview within the first few months of our engagement. They exceeded my expectations of what a PR firm can deliver. The work they did jumped my company’s web visits over 900%. This doesn’t even include being published in other mass media positions. This is nothing less than spectacular.”

-William Hall, EVP of Corporate Learning at SimStudios