Next to SaaS companies, service providers are one of the hardest industries to get media coverage for…until now.

The problem is that a service provider by definition is intangible, and often does not feel they have newsworthy things to talk about.

That’s about to change.

Firecracker has helped numerous service providers including:

  • Value Added Resellers (VARs)
  • Managed Service Providers (MSPs)
  • Managed Security Service Providers (MSSPs)
  • Consultants and consulting firms
  • Channel resellers
  • Professionals in legal, real estate, tourism and consumer electronics

Our secret is in Step 2 of our “Ignites” process where we focus on thought leadership to establish you as the leading voice for your industry.

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Mosaic451 is a managed security service provider in Phoenix, with clients in education, government, infrastrucutre, finance and healthcare. At their engagement with Firecracker, they had no press mentions. Our agency averaged two to four media mentions per month, including media outlets such as CRN,, USA Today, InformationWeek, MSP Mentor, Computerworld, The VAR Guy, CSO Outlook and many others.



Simulation Studios provides consulting to industry leaders such as Caterpillar and Boeing to help improve leadership development and enact effective corporate change.

“Firecracker PR landed us high profile articles in, Business Insider and a radio interview within the first few months of our engagement. They exceeded my expectations of what a PR firm can deliver. The work they did jumped my company’s web visits over 900%. This doesn’t even include being published in other mass media positions. This is nothing less than spectacular.”

-William Hall, EVP of Corporate Learning at SimStudios

Make PR a key piece of your marketing puzzle with our “Ignites” process. Contact us today and let’s talk.