Education
Western Governors University
Western Governors University (WGU) is one of the nation’s largest non-profit online universities, with a key goal of broadening college degree attainment for minorities. Firecracker was hired to target the California media markets, and secured media mentions in local news such as Los Angeles Times, LA Business Journal, KTLA TV, Spectrum News LA TV, and Newsweek. During the 18 month project, Firecracker secured a total of 58 unique media mentions for an Advertising Value Equivalent (AVE) of $5,622,199.38, meaning WGU would have had to pay $5.62m in advertising to get the same visibility.
Baylor University
Baylor University is a world-class educational institution based in Texas. Firecracker PR was engaged to help promote its online graduate nursing programs for their Louise Herrington School of Nursing. Firecracker secured media mentions in local news such as Houston Chronicle, Dallas Morning News, Austin Statesman, D Magazine; national media such as US News and World Report; nursing publications such as Registered Nursing.
Suffolk University
Suffolk University’s Sawyer School of Business is based in Boston. Firecracker PR was engaged to help promote its online graduate programs. Firecracker secured feature articles for their key faculty in targeted industry publications including TechTarget, Inbound Logistics, Supply Chain Quarterly; and local media such as Boston Business Journal.
Spring Arbor University
Spring Arbor University is based in Michigan and has a Christian focus blended with its academic curriculum. Firecracker PR was engaged to help promote its nursing school. Firecracker landed press in outlets ranging from US News & World Report, to Christian Broadcasting Network, Family Life News and local news affiliates (WFQX-TV).
EdTech
Firecracker team members have extensive experience in EdTech and promoting products/services within the education sector. Outlets include Inside Higher Ed, The Journal, EdTech Chronicles, Education IT Reporter and many others.