About Us

About Firecracker

Firecracker has one goal: to get you known, period.

We do this through powerful public relations, compelling content marketing or superb search engine marketing.

Since 2004, we have helped startups to Fortune 100 companies from around the world massively increase their awareness and reputation.

Our agency can get you:

-Coverage in top media outlets
-Thought leadership articles written and placed in leading outlets
-Interviews with podcast or radio shows
-Build your reputation when people Google your company or product/service name
-Eventually have your own Wikipedia profile page (which is dependent on having real press coverage)

Every day we wake up with one goal: delight our clients.

Contact us today and let’s talk: https://www.firecrackerpr.com/contact-us/

Edward M. Yang

Edward M. Yang is the founder and Managing Partner of Firecracker. He brings deep experience in public relations and marketing from stints at global companies such as Gateway and D-Link.

Yang holds an MBA from the University of California Irvine with a focus on Information Technology Marketing along with a Bachelor of Arts from the University of British Columbia.

Yang was a finalist for Marketer of the Year in 2004 for the American Business Awards.

Visit his LinkedIn profile: http://www.linkedin.com/in/edyang73 | Google Plus

Jennifer Rodriguez

Jennifer is Firecracker’s Client Service Manager, and spends her time taking good care of all the agency’s clients. She also excels in research, content writing and media outreach.

Jennifer holds a Bachelor of Arts from California State University Fullerton.


Len Fernandes

Len brings over two decades of media relations experience to bear on every project. He specializes in consistently finding new opportunities for media coverage, no matter how hard.

Len holds a Bachelor of Arts from California State University East Bay with a specialization in Mass Communication.


Dave McKibben

Dave is a former award-winning reporter for the Los Angeles Times. Because of his extensive background in the media, Dave excels in locking down stories in local and national media outlets.

Dave holds a Bachelor in Broadcast Journalism from Arizona State University.


Christine Chou

Christine specializes in all things search engine related. Whether it is ranking higher on Google (SEO) or managing complex Google Ads (formerly known as Google AdWords), Christine ensures clients are optimized.

Christine holds a Bachelor of Arts from Simon Fraser University.