WE GET YOU KNOWN, PERIOD.

Firecracker PR has one singular focus: to rapidly scale your awareness as fast as possible. This means a stronger online reputation, greater brand awareness and ultimately more sales.

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Companies We've Worked With

OUR 5 STEP PROCESS

Firecracker PR’s unique and proven 5 step process — “Ignites” — can help you get 4 press articles in your first 30 days.

1

PROMOTION

The foundation of PR, we leverage our hundreds of contacts in the press to directly pitch your story to top reporters and editors. (Yes, we can do press releases as well.)

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2

THOUGHT
LEADERSHIP

You are established as a thought leader in your industry. This is done through ghost written articles placed in top media, interviews (podcast, radio, TV), live speaking engagements, awards and analyst relations. (All this can lead to a Wikipedia profile page for you.)

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3

NEWS
JACKING

A highly effective short term tactic where we jump on the news topics or trending hashtags of the day to get you in the press. (As an example, we got a cybersecurity client in USA Today through newsjacking.)

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4

SOURCE
FILING

The flip side to newsjacking, source filing is a long term tactic where we file your executives as expert resources for reporters’ future stories. (Ever wonder how companies get quoted in larger stories? This is how.)

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5

CONTENT
MARKETING

Ask how we took one infographic and turned it into an article in Mashable shared over 1,500 times, with a first page ranking on Google. (Bad content just sits there. Good content can supercharge all your other areas of marketing.)

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“As head of the Fujitsu Solutions Lab, we were seeking an experienced agency to help augment in house communication efforts. We selected Firecracker to increase awareness of our data center solutions, both from a hardware and software perspective. Our lab created proof of concepts utilizing data, AI, private & hybrid cloud and digital transformation to impact business value. Within 120 days, they amassed for us 37 media mentions in a wide range of technology and business publications.”

Alex Lam Vice President & Head of the North America Strategy Office

“We have run the gamut from prestige PR agencies to small boutique operations and the one I can single out without hesitation who delivered beyond what they said they could and promised they would – and in an astonishing tight timeline – was the team at Firecracker PR”.

ANTHONY GENTILE, FOUNDER AND PARTNER AT 451 MEDIA GROUP

“Firecracker PR helped support our launch of the Geeni brand of smart home products, and secured us mentions and product reviews in key media outlets including CNET, Techcrunch, VentureBeat, PC World and others. In the span of about 7 months, they helped us get 53 total unique press mentions in places where our consumers read and interact.”

SOL HEDAYA, CATEGORY MANAGER FOR MERKURY INNOVATION

“Firecracker PR provided complete public relations guidance for the launch of our new ride service app, asterRIDE. Within months, we were mentioned in top media including CNET and Washington Post. As we rolled out the app in targeted cities, they secured us stories and interviews in newspapers, television and radio. They go beyond the call of duty to advise us on all things media and public relations.”

SETH RUDIN, FOUNDER AND CEO OF ASTERRIDE

“Firecracker PR landed us high profile articles in Entrepreneur.com, Business Insider and a radio interview within the first few months of our engagement. They exceeded my expectations of what a PR firm can deliver. The work they did jumped my company’s web visits over 900%. This doesn’t even include being published in other mass media positions. This is nothing less than spectacular.”

WILLIAM HALL, EVP OF CORPORATE LEARNING AT SIMSTUDIOS
Firecracker PR reviews sourced by G2

Questions and Concerns


Why sign with your agency? What makes you so special?
Firecracker PR is the only agency that has a proven process to get you coverage. We call it our “Ignites” process. It’s a five step methodology that has been proven to help numerous companies create sustained, consistent media mentions.

Who are you?
Our agency has been around since 2003. Since then we’ve had the honor of working with companies large and small. Some of the more well known names include Fujitsu, Boeing, TP-LINK, the American Heart Association, Baylor University and many others. But our sweet spot is in helping high growth brands, whether standalone or new business units.

Where are you located?
Our headquarters is located in Orange County, California. We serve clients across the nation and even around the world.

What happens if I wait?
The faster you get the process going, the quicker you can get media coverage and build an advantage over your competitors.

What results will I actually get from this?
We’ve consistently seen our clients secure 2 to 4 media mentions per month on average. Results will vary but you can see how those add up over time.

Do you guarantee your results?
Unfortunately not. Most companies understand that it is not a guarantee to get coverage. Any agency promising that isn’t being completely honest. However, our track record of success along with our scores of positive reviews on Clutch and G2 attest to our abilities.

How much does your service cost?
We work on a monthly retainer model, and will create a custom proposal that meets your needs and budget. That said, good PR does require an investment of both money and time.

How long before we see results?
Every case is different, but because our agency works quickly, many of our clients can see results in the first 30 to 60 days.

Do you lock us in for a long term contract?
No. Unlike other agencies which may lock you in for 6 to 12 months, we only want to keep you by delighting you. With a simple 60 day out clause, you can cancel at any time for any reason. That said, we have clients who have stayed with us for three, five, even ten years because of the value we deliver.

What is the onboarding process?
Upon signing we have you fill out a short questionnaire. Our two teams then conduct a joint onboarding call to review. From there, we proceed into the 5 step Ignites process and begin creating your media outreach strategy, messaging and storylines. In parallel, we manually curate a very targeted media list for outreach. Unlike other agencies, we don’t load that list and mass blast email pitches. Rather, we take the time to personalize each pitch based on the reporter’s specific interest. This is proven to yield a higher response rate.

What are your KPIs to determine success?
The core KPIs are the number of media mentions per month. Secondary KPIs include increase in inbound organic traffic, increase in branded searches, increase in leads generated, decreased in bounce rate, other other improvements to your website metrics. One enterprise SaaS found that six months after working with us, their inbound organic web traffic increased 76%.

What is your team structure?
Your primary team is comprised of a client success manager and a media relations specialist. Your client success manager will ensure that all tasks are on schedule, as well as provide a weekly email report on Friday and a monthly report. Your secondary team includes resources who may be pulled in depending on the task at hand, such as content writers, SEO/SEM experts, graphic designers and others.

Which methods do you use to stay in touch with clients?
Simply put, we use the method you are most comfortable with. Some prefer Slack. Others find emails just fine. Still others use Teamwork or Asana. Whatever your preferred workflow, we will integrate and adapt.

 

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