Today’s consumers are more selective and informed than ever before. Because of this, your messaging needs to be spot on. Firecracker has helped consumer companies in all areas help hone their messaging, identify their ideal customer profile, and execute a communications campaign to reach those people.

Companies we’ve helped include:

  • Consumer goods
  • Travel & leisure
  • Health and wellness/nutrition
  • Sports
  • Apparel
  • Accessories
  • Live events

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Vidanta logo

Grupo Vidanta

Grupo Vidanta is one of the largest luxury resort developers in Mexico. Their beach resorts, entertainment districts, shows, cruises, golf courses and upcoming theme park are located at the most coveted beach properties in Mexico. Firecracker helps manage their online reputation through sustained brand advocacy and monitoring.



SweetNight is an emerging brand with a range of sleep products, ranging from mattresses, pillows, eye covers and more. They entered the US with no media coverage at all. Within the first four months, Firecracker secured high visibility mentions and coverage in top mainstream media outlets including MSN, Yahoo!, CBS News, People Magazine, Women’s Health Magazine, Trend Hunter, and more.

Marie Chantal logo

Marie Chantal

Marie Chantal is a high end fashion designer for children’s wear, targeting upper income mothers. Their clothing line is of particular interest to celebrities. Firecracker supported their new store opening in Beverly Hills, as well as new seasonal collections in major media and fashion/entertainment media.


SF Planet

SF Planet manufactures top selling brands for accessories such as Vena, Fosmon and Fospower. Their accessories include smartphone cases, portable batteries, aromatherapy diffusers and various other travel products. Firecracker averages four media mentions or product reviews on a monthly basis across all their lines, supporting their Amazon sales efforts.


Cocktail Bomb Shop

Winner of Canada’s Dragon’s Den television show (similar to Shark Tank), Cocktail Bombs are fun and delicious ways to create either cocktails or mocktails. Throughout the holiday season, Firecracker secured a consistent flow of coverage from both mainstream media (Forbes, MSN) as well as women’s interest blog sites.