Let’s talk reality for a minute. Getting press coverage for Software-as-a-Service is hard.

If we think about PR as a spectrum of difficulty, getting press for a physical device like a consumer electronics product is on the easy end.

And on the other end, the hard end? SaaS.

The reason is because SaaS is hard to conceptualize in the minds of reporters, due to the nature of the product.

Because of this, the way we approach PR for SaaS companies is unique.

Whether your SaaS product targets enterprises or SMBs, we’ve got you covered.

Our proven successful model focuses on Step 2—Thought Leadership—of our 5-step “Ignites” process.

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CAST Software logo

CAST Software

CAST Software is a leader in “software intelligence”, helping organizations derive insights into software system inner workings.

Utilizing the “Ignites” five step process, Firecracker helped secure over 180 unique media placements in the first year.

Target demographics include CIOs, application business owners and application technical owners (CTOs, Software Architects).

Media outlets with coverage include IT Brief, CIO Review, CDO Magazine, Devon’s Digest, SD Times, ChannelLife and others.

In part due to their heavy media presence, they were contacted by the Wall Street Journal for an article on the problem with “old software”.



Airdroid is a leading software as a service provider of mobile device management solutions for Android devices. Upon engagement, they had never done sustained media relations before.

In the span of a year, Airdroid was seeing on average 5 media mentions per month. The brand was covered and featured in outlets such as Retail Touchpoints, Enterprise CIO, Total Retail, Small Business Trends, KM World, TMCNet, Kiosk Marketplace, MarTechAdvisor, SmallBiz Trends, Android Authority, and others.

Furthermore, Firecracker PR would brainstorm, write and place compelling thought leadership articles on behalf of Airdroid’s executives. See examples here, here and here. Our team also created a compelling infographic and secured media placement.


ConsumerAffairs for Brands

ConsumerAffairs for Brands is a SaaS platform for companies to manage reviews and generate leads. At their engagement with Firecracker, they had few press mentions.

Thought Leadership articles in key industry publications such as Search Engine Watch and the Salesforce official company blog raised their visibility and also provided valuable high quality backlinks for SEO purposes.

Don’t waste your budget and resources on a PR agency that has weak experience with SaaS. Go with Firecracker PR who will help you crush your marketing goals.

Contact us today and let’s talk about your SaaS PR needs.



Sparkcentral is an enterprise SaaS platform enabling the customer service for some of the world’s top brands including Nordstrom, Jetblue, Discover, Zappos, and others.

Within six months of media relations, their inbound web traffic increased 76% solely due to PR efforts alone.

Firecracker PR utilized our Ignites process with a particular focus on Step 2: Thought Leadership to establish the company as a leading voice in its sector.

Media coverage includes Forbes, RetailWire, Customer Think, Martech Advisor, DestinationCRM, Information Age, Retail Banker International, TechTarget.

Contact us today and let’s talk about your SaaS PR needs.



Pipeliner CRM, a recognized leader in the CRM space according to G2, engaged with Firecracker PR to help boost its brand awareness. Leveraging Step 2 in our Ignites process, thought leadership, Firecracker PR secured media placements in International Business Times, podcast, the London Economic, CRMXchange, Disruptive CEO Nation podcast, along with writing original thought leadership articles and applying for top industry awards.



42Crunch is an emerging API security platform. The Firecracker PR team secured broad coverage in API, developer and cybersecurity media outlets where their prospects reside. Coverage included Forbes, Enterprisers Project, Channel Futures, Security Boulevard, Application Development Magazine, SD Times, IT Security News, Network Computing, Container Journal, ISC Security News, The New Stack, SDX Central and many others.