Healthcare is near and dear to my heart. Both my parents were involved in healthcare, and few other industries play such as direct role in the future well-being of people everywhere.

Firecracker PR helps healthcare organizations spread their message far and wide in areas such as:

  • Compliance and regulatory issues (HIPAA, PII, GDPR)
  • Emerging technology such as IoT, AI, machine learning, VR, AR
  • Cybersecurity as it relates to patient data
  • Cutting edge treatments including stem cell and cannabis
  • Providers, educators, manufacturers concerns
  • Health and wellness mobile apps

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American Heart Association

When the AHA was unveiling their Center for Health and Technology Innovation (CHTI), the organization tapped Firecracker to help lead the publicity for the event. High profile attendees included famed investor Vinod Khosla and other leading CEOs, VCs and doctors. Firecracker secured coverage in Engadget,, Rev Cycle Intelligence, Healthcare Now Radio, Health Tech Insider, Patient Daily, Cardiovascular Business, Price of Business radio interview.


Cognetyx (Now Intruno)

Cognetyx launched an artificial intelligence cybersecurity solution to help healthcare organizations detect intrusions. At their engagement with Firecracker, they had no press mentions. Firecracker secured them mentions in PCMAG, Fox Business,, Becker’s Hospital Review, Electronic Health Reporter, Compliance Week, IT Pro Portal and many others.

Contact us today and see how our 5-step “Ignites” plan can help your healthcare organization rapidly gain awareness.


Kyla App

Kyla is a comprehensive platform that combines in-person weekly COVID-19 testing paired with a dashboard for both employers and employees. As a startup, they had no media coverage but was urgently looking to get the word out during the pandemic. In the first 90 days, Firecracker PR secured mentions in the Wall Street Journal, Bloomberg, Los Angeles Daily News, the San Francisco Chronicle and the California Business Journal.


Baylor University (Louise Herrington School of Nursing)

The Louise Herrington School of Nursing at Baylor University is a leading program of advanced nursing degrees. Working closely with our partner, Keypath Education, Firecracker PR created a consistent cadence of regular media coverage in local, national and nursing media outlets. These include the US News & World Report, Dallas News, D Magazine, WTOP news, Waco Tribune, Austin Statesman, Registered Nursing, Houston Chronicle. Firecracker helped faculty members become regular contributed guest writers in select press outlets on key pressing health care and societal issues. One example was an op-ed on the urgent need for awareness of sex trafficking, and the role nurses can play to combat the scourge in the Dallas News.