Firecracker PR has been deeply involved in artificial intelligence (AI) before the recent massive hype for Generative AI. Yet few other terms have lost their impact due to overuse. Break free from the marketing jargon and generate sustained awareness through Firecracker’s 5-step “Ignites” process.

Firecracker PR helps AI enterprises and startups in areas such as:

  • Application development
  • Computer vision
  • Data science
  • Generative AI
  • Machine learning
  • Internet of Things
  • NLP
  • Smart robots

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Beyond Limits

One of our AI clients is Beyond Limits, a startup spun off from NASA’s JPL. When they hired us in 2017, they had just closed their Series B for $20m. Since then, we have secured for them 94 pieces of media coverage in outlets such as Wall Street Journal, Financial Times, ZDNet, Forbes, Fortune and many others. In large part because of this, they are well-positioned for future fundraising with a much larger valuation.


Cognetyx (Now Intruno)

Cognetyx launched an artificial intelligence cybersecurity solution to help healthcare organizations detect intrusions. At their engagement with Firecracker, they had no press mentions. Firecracker secured them mentions in PCMAG, Fox Business,, Becker’s Hospital Review, Electronic Health Reporter, Compliance Week, IT Pro Portal and many others.

Put your stake in the ground as a leader in AI by getting your company covered in the press. Contact us today and find out how our 5-step “Ignites” process can rapidly scale awareness for you.

P.S. If you haven’t already, make sure to submit your AI organization at AI Directory.


Everguard is a start-up and developer of AI-based worker safety solutions, born from the prestigious BCG (Boston Consulting Group) Digital Ventures. Firecracker PR helped boost visibility in key industry publications such as Sensors Daily, Canadian Metal Working, The Fabricator, Industry Week, Construction Dive, Canadian Occupational Safety, Industrial Safety and Security Source, Orange County Business Journal, Data Science at Home podcast, Canadian Occupational Safety Magazine,