Most content marketing efforts fail and it usually isn’t pretty. Companies can spend tons of budget and time on creating beautiful content. They toil for months, then post it on Facebook…and wait. Nothing happens. You can’t be faulted if at this point you think “content marketing is a waste of time”. It is if that’s …
READ MOREI’m honored to have my second article published in Entrepreneur.com! Every company needs PR, but the thought of where to begin can overwhelm anyone. This article was meant to show that you can get media attention through baby steps. Consistency is key. If you do a little every day, the cumulative benefits add up. And …
READ MOREby Edward M. Yang Never run out of ideas for writing press releases! Here are 104 ideas to get your brain going.
READ MOREOne of the things any good marketer needs to do these days is to keep up with all the changes in the field. This includes learning from those who specialize in particular parts of a field. Brian Dean is one of them. His blog, Backlinko, is a must-read for anyone serious about SEO. Having purchased …
READ MOREWhile the goal of public relations is always to get press coverage for your company, your products or your executives, there’s always been this mystique about the “exclusive”. Truth be told, most stories simply aren’t interesting enough to be considered for “exclusive”. Remember, the first rule of PR is that you need to put yourself …
READ MOREHow Product Marketing Can Help Every Company Product marketing is something that almost all companies wish they had, but few do effectively. Regardless if it’s a physical product, a software product or even a service offering that is productized, companies large and small need to put some thought and structure to holistic product marketing. Today …
READ MOREFew things are more confusing than deciding which wire service to use for press release distribution. Free or paid? SEO add on? Are images free? At Firecracker, we figured if we were having problems, imagine everyone else. So here is a comparison of some of the more well-known wire service companies: (Here’s an article we …
READ MORELet me take you back to a story from 2013: the apparent online girlfriend hoax of Notre Dame Heisman finalist Manti Te’o. For those that aren’t familiar with the story, linebacker Manti Te’o was an extremely popular linebacker for the Notre Dame football team. Te’o finished second in votes for the Heisman Trophy, and played …
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