While the goal of public relations is always to get press coverage for your company, your products or your executives, there’s always been this mystique about the “exclusive”. Truth be told, most stories simply aren’t interesting enough to be considered for “exclusive”. Remember, the first rule of PR is that you need to put yourself …
READ MOREHow Product Marketing Can Help Every Company Product marketing is something that almost all companies wish they had, but few do effectively. Regardless if it’s a physical product, a software product or even a service offering that is productized, companies large and small need to put some thought and structure to holistic product marketing. Today …
READ MOREFew things are more confusing than deciding which wire service to use for press release distribution. Free or paid? SEO add on? Are images free? At Firecracker, we figured if we were having problems, imagine everyone else. So here is a comparison of some of the more well-known wire service companies…
READ MORELet me take you back to a story from 2013: the apparent online girlfriend hoax of Notre Dame Heisman finalist Manti Te’o. For those that aren’t familiar with the story, linebacker Manti Te’o was an extremely popular linebacker for the Notre Dame football team. Te’o finished second in votes for the Heisman Trophy, and played …
READ MOREMost marketers understand how press releases fit into the scheme of public relations. It’s a very useful tool in that regard. What they may not be aware of is that a press release can kill two birds with one stone. Done properly, you can use a press release to help build natural links to your …
READ MOREAs a partner in a public relations and marketing agency, I like to think that both can have a huge positive impact on the outcome of a business. The truth of the matter is, sometimes the fundamentals of a business are in such poor shape, and the trajectory is going in such a terminal way that no …
READ MOREMost businesses attend annual tradeshows in their industry. These can be smaller regional shows or large blockbuster extravaganzas like the Consumer Electronics Show (CES). The benefits of being live at an important show are obvious, but in order to really maximize your substantial investment of a tradeshow, a lot of thought and effort needs to …
READ MOREWhy should you outsource to Firecracker as opposed to hiring someone internally? Besides the dedicated expertise and experience that Firecracker brings, did you know that hiring an employee has many other hidden costs besides just salary? Here is a simple example: Costs Estimated (example) Salary and benefits Proposed salary $50,000.00 Benefits Medical $10,000.00 Dental …
READ MORE