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How Product Marketing Can Help Every Company

How Product Marketing Can Help Every Company Product marketing is something that almost all companies wish they had, but few do effectively. Regardless if it’s a physical product, a software product or even a service offering that is productized, companies large and small need to put some thought and structure to holistic product marketing. Today …

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Comparison of Wire Services for Press Release Distribution

Few things are more confusing than deciding which wire service to use for press release distribution. Free or paid? SEO add on? Are images free? At Firecracker, we figured if we were having problems, imagine everyone else. So here is a comparison of some of the more well-known wire service companies…    

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6 Steps to Building Trust Online (So Google and Prospects Love You)

Let me take you back to a story from 2013: the apparent online girlfriend hoax of Notre Dame Heisman finalist Manti Te’o. For those that aren’t familiar with the story, linebacker Manti Te’o was an extremely popular linebacker for the Notre Dame football team. Te’o finished second in votes for the Heisman Trophy, and played …

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Why and How to Include Links in Press Releases

Most marketers understand how press releases fit into the scheme of public relations. It’s a very useful tool in that regard. What they may not be aware of is that a press release can kill two birds with one stone. Done properly, you can use a press release to help build natural links to your …

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When No Amount of PR Can Save You

As a partner in a public relations and marketing agency, I like to think that both can have a huge positive impact on the outcome of a business. The truth of the matter is, sometimes the fundamentals of a business are in such poor shape, and the trajectory is going in such a terminal way that no …

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Seven Must-Dos for PR at Tradeshows

Most businesses attend annual tradeshows in their industry. These can be smaller regional shows or large blockbuster extravaganzas like the Consumer Electronics Show (CES). The benefits of being live at an important show are obvious, but in order to really maximize your substantial investment of a tradeshow, a lot of thought and effort needs to …

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Why Outsource Your PR?

Why should you outsource to Firecracker as opposed to hiring someone internally? Besides the dedicated expertise and experience that Firecracker brings, did you know that hiring an employee has many other hidden costs besides just salary? Here is a simple example: Costs Estimated (example)   Salary and benefits Proposed salary $50,000.00 Benefits Medical $10,000.00 Dental …

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See How Much You Save With Firecracker PR

See How Much You Save With Firecracker At Firecracker, we understand that controlling costs is one of your top priorities. That’s why we’ve built our business on providing marketing services at rates up to 40% less than traditional agencies. How do we do it? Simple, we keep overhead costs to a minimum by utilizing virtual …

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