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Firecracker PR is a Top-Tier Minority-Owned Business on Clutch

We are pleased to announce that Firecracker PR has been certified by Clutch as a Top-Tier Minority-Owned Business. One of the privileges of operating a public relations agency is the diverse range of companies, entrepreneurs and CEOs we’ve had the pleasure of working with.  No matter their ethnicity, background or personal opinions, what drove them …

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Why Social Media is a Waste of Time, and What You Should be Doing Instead

How much time have you spent on doing social media? How much time have you spent figuring out if there’s any positive ROI to those social media activities? If you’ve spent any amount of time peering into the statistics of your posts, you’ll see that the numbers are dismal. The truth of the matter is, …

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Four Ways Public Relations Can Help Fundraising (O’Dwyer’s article)

Many of Firecracker PR’s clients are high growth companies who are in the seed or Series A stage of funding. They come to us specifically because they are looking to harness the power of media relations to facilitate their fundraising. Here’s an article I wrote in the November 2020 issue of O’Dwyer’s on how PR …

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The 1 Key to Successful PR (Part 2)

Last post I talked about what the single most important ingredient was to a successful PR campaign: storytelling. Storytelling is powerful because at our core, all of us want to be told a story. The most gifted writers and speakers are those who know how to spin a good story. Truth be told, any business or …

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The 1 Key to Successful PR

PR isn’t easy. In fact, out of all the different marketing tactics out there, PR could be one of the most difficult. Not difficult like engineering is difficult. But difficult in the sense that achieving media coverage consistently isn’t easy. Today I want to teach you the single most important secret to being more successful …

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The 1 Key to Successful Content Marketing

Most content marketing efforts fail and it usually isn’t pretty. Companies can spend tons of budget and time on creating beautiful content. They toil for months, then post it on Facebook…and wait. Nothing happens. You can’t be faulted if at this point you think “content marketing is a waste of time”. It is if that’s …

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6 Secrets to More PR in Less Than an Hour a Day

I’m honored to have my second article published in Entrepreneur.com! Every company needs PR, but the thought of where to begin can overwhelm anyone. This article was meant to show that you can get media attention through baby steps. Consistency is key. If you do a little every day, the cumulative benefits add up. And …

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104 Ideas for Press Releases Infographic

  by Edward M. Yang Never run out of ideas for writing press releases! Here are 104 ideas to get your brain going.    

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SEO and PR Strategy: Using Awards

One of the things any good marketer needs to do these days is to keep up with all the changes in the field. This includes learning from those who specialize in particular parts of a field. Brian Dean is one of them. His blog, Backlinko, is a must-read for anyone serious about SEO. Having purchased …

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