We just received some exciting news from Clutch! They’ve named us as one of the world’s top corporate reputation PR firms for 2020. Corporate reputation is vitally important to any business, with a positive corporate reputation advantageous in all aspects of business. (In fact, I even recently wrote a book on the very topic called …
READ MOREI recently had the privilege of writing an article that eventually ran in O’Dwyer’s November 2019 special issue on technology. O’Dwyer’s is the public relations & communications industry standard magazine. The topic was one that I’ve been coming across more and more recently. Hopefully you’ll find this useful: Why Doing PR for SaaS is So …
READ MORELast post I talked about what the single most important ingredient was to a successful PR campaign: storytelling. Storytelling is powerful because at our core, all of us want to be told a story. The most gifted writers and speakers are those who know how to spin a good story. Truth be told, any business or …
READ MOREPR isn’t easy. In fact, out of all the different marketing tactics out there, PR could be one of the most difficult. Not difficult like engineering is difficult. But difficult in the sense that achieving media coverage consistently isn’t easy. Today I want to teach you the single most important secret to being more successful …
READ MOREMost content marketing efforts fail and it usually isn’t pretty. Companies can spend tons of budget and time on creating beautiful content. They toil for months, then post it on Facebook…and wait. Nothing happens. You can’t be faulted if at this point you think “content marketing is a waste of time”. It is if that’s …
READ MOREI’m honored to have my second article published in Entrepreneur.com! Every company needs PR, but the thought of where to begin can overwhelm anyone. This article was meant to show that you can get media attention through baby steps. Consistency is key. If you do a little every day, the cumulative benefits add up. And …
READ MOREby Edward M. Yang Never run out of ideas for writing press releases! Here are 104 ideas to get your brain going.
READ MOREOne of the things any good marketer needs to do these days is to keep up with all the changes in the field. This includes learning from those who specialize in particular parts of a field. Brian Dean is one of them. His blog, Backlinko, is a must-read for anyone serious about SEO. Having purchased …
READ MOREWhile the goal of public relations is always to get press coverage for your company, your products or your executives, there’s always been this mystique about the “exclusive”. Truth be told, most stories simply aren’t interesting enough to be considered for “exclusive”. Remember, the first rule of PR is that you need to put yourself …
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