Why Social Media is a Waste of Time, and What You Should be Doing Instead

How much time have you spent on doing social media?

How much time have you spent figuring out if there’s any positive ROI to those social media activities?

If you’ve spent any amount of time peering into the statistics of your posts, you’ll see that the numbers are dismal.

The truth of the matter is, your organic posts are getting almost no impressions and few interactions.

It’s not your fault. Social media sites are purposely pushing companies to spend money to boost their posts.

Fear not, there’s nope. Here are a list of other places your prospects might be in an article I wrote and was published in the December 2021 issue of O’Dwyers:

Getting Over Social Media

What’s your social media strategy?” It’s a common question that companies will ask agencies. And agencies, wanting to look like they’re up-to-date on the latest digital strategies, will talk about the usual suspects of Facebook, Twitter, Instagram and LinkedIn. Maybe they’ll mix in TikTok to seem even more trendy.

Click here to read the rest of the article at O’Dwyer’s.