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Be Wary of SEO and PR Guarantees

“If it sounds too good to be true, it usually is.” That’s an axiom that holds true in almost all walks of life, and it should apply to those who see ads that guarantee Page 1 placement on search engines. Think about it. Without even asking what industry you’re in, a company is guaranteeing that …

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Why SEO Matters More and More…

Searchers prefer organic results. Online search has become so efficient that most Internet users are now impatient with anything less than great results. The finding emerged from the iProspect-sponsored “Blended Search Results Study,” conducted by JupiterResearch and The NPD Group. Nearly seven out of 10 respondents said they clicked a search result within the first page of results, and …

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To Spend or Not to Spend on Marketing During a Recession

Having worked in the tech industry for over a decade and lived through the infamous bubble bursting in 2000-2001, I’ve seen firsthand how companies reach for the ax to lay off marketing personnel first and foremost when times get tough. In fact, it’s almost become an unspoken best practice: cut marketing first, finance last. I’d …

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When Marketing is a Waste of Money

This is likely one of the few times that you’ll hear this coming from the mouth of a PR/marketing agency such as Firecracker, but there are instances when marketing spend is a true waste of money. The first example is the recent color scheme change to Bank of America. At least in Southern California, I’ve …

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The Dreaded Form, and why it can be disastrous to your marketing efforts

While it’s considered best practice to use a form to generate leads from marketing efforts, be they landing pages from search engine marketing or simply from your contact page, be very careful in how you treat the leads coming in or it could end up doing more harm than good. What’s the first thing you …

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