“If it sounds too good to be true, it usually is.” That’s an axiom that holds true in almost all walks of life, and it should apply to those who see ads that guarantee Page 1 placement on search engines. Think about it. Without even asking what industry you’re in, a company is guaranteeing that …
READ MORESearchers prefer organic results. Online search has become so efficient that most Internet users are now impatient with anything less than great results. The finding emerged from the iProspect-sponsored “Blended Search Results Study,” conducted by JupiterResearch and The NPD Group. Nearly seven out of 10 respondents said they clicked a search result within the first page of results, and …
READ MOREThis is likely one of the few times that you’ll hear this coming from the mouth of a PR/marketing agency such as Firecracker, but there are instances when marketing spend is a true waste of money. The first example is the recent color scheme change to Bank of America. At least in Southern California, I’ve …
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