How to Create Killer Company or Brand Names

Just as important as naming a child who will be pretty much stuck with the name you bestow upon them for the rest of their lives, what you come up with for your new company or product may very well determine the success of your venture. First off, some don’ts: -DON’T use acronyms. Acronyms are …


The Law of Time-Decay for Leads

There is an unscientific law that applies to leads you gather, regardless of where they come from. This law applies to leads from Google AdWords, a form on your web site, a message left on your answering machine or a form filled out at a tradeshow. The law is this: as time goes on, the …