POSTS

OC Weekly feature article: “Firecracker PR Reflects on Two Decades of Helping Companies Get Known”

Thank you OC Weekly for their thoughtful feature on Firecracker PR founder and managing partner Edward Yang, and his reflections on 20 years of service. Here’s an excerpt from the article (click here to read it in its entirety): “While working for Orange County technology companies in the early 2000’s, Edward Yang saw a persistent …

READ MORE

AI + PR = SEO

By now we’ve become numb to the headlines touting how AI is disrupting this industry and that. But one disruption that could directly impact you is search. Google has been the undisputed king of the hill when it comes to search, and even they are testing AI snippets before showing search results. But beyond Google, …

READ MORE

SEO and PR Strategy: Using Awards

One of the things any good marketer needs to do these days is to keep up with all the changes in the field. This includes learning from those who specialize in particular parts of a field. Brian Dean is one of them. His blog, Backlinko, is a must-read for anyone serious about SEO. Having purchased …

READ MORE