POSTS

Comparison of Wire Services for Press Release Distribution

Few things are more confusing than deciding which wire service to use for press release distribution. Free or paid? SEO add on? Are images free? At Firecracker, we figured if we were having problems, imagine everyone else. So here is a comparison of some of the more well-known wire service companies…    

READ MORE

Why and How to Include Links in Press Releases

Most marketers understand how press releases fit into the scheme of public relations. It’s a very useful tool in that regard. What they may not be aware of is that a press release can kill two birds with one stone. Done properly, you can use a press release to help build natural links to your …

READ MORE