While the goal of public relations is always to get press coverage for your company, your products or your executives, there’s always been this mystique about the “exclusive”. Truth be told, most stories simply aren’t interesting enough to be considered for “exclusive”. Remember, the first rule of
Read more →How Product Marketing Can Help Every Company Product marketing is something that almost all companies wish they had, but few do effectively. Regardless if it’s a physical product, a software product or even a service offering that is productized, companies large and small need to put some
Read more →Few things are more confusing than deciding which wire service to use for press release distribution. Free or paid? SEO add on? Are images free? At Firecracker, we figured if we were having problems, imagine everyone else. So here is a comparison of some of the more
Read more →The latest news to rock the sporting world is the apparent online girlfriend hoax of Notre Dame Heisman finalist Manti Te’o. For those that aren’t familiar with the story, linebacker Manti Te’o is an extremely popular linebacker for the Notre Dame football team. Te’o finished second in
Read more →Most marketers understand how press releases fit into the scheme of public relations. It’s a very useful tool in that regard. What they may not be aware of is that a press release can kill two birds with one stone. Done properly, you can use a press
Read more →When No Amount of PR Can Save You As a partner in a public relations and marketing agency, I like to think that both can have a huge positive impact on the outcome of a business. The truth of the matter is, sometimes the fundamentals of a business
Read more →In rolling out its now Cisco Cloud Connect service to all its Cisco and Linksys wireless routers, one of the largest wireless networking company took an extraordinary step that likely originated out of the products group which resulted in massive backlash in both the media and online
Read more →Most businesses attend annual tradeshows in their industry. These can be smaller regional shows or large blockbuster extravaganzas like the Consumer Electronics Show (CES). The benefits of being live at an important show are obvious, but in order to really maximize your substantial investment of a tradeshow,
Read more →Why should you outsource to Firecracker as opposed to hiring someone internally? Besides the dedicated expertise and experience that Firecracker brings, did you know that hiring an employee has many other hidden costs besides just salary? Here is a simple example: Costs Estimated (example) Salary and
Read more →See How Much You Save With Firecracker At Firecracker, we understand that controlling costs is one of your top priorities. That’s why we’ve built our business on providing marketing services at rates up to 40% less than traditional agencies. How do we do it? Simple, we keep
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