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Partnering to Success

For the past 18 months, everybody’s marketing budget has been pretty slim (if you’re lucky enough to even have had a marketing budget). This has forced companies to make tough decisions on how to generate leads and revenue while faced with declining marketing resources. One area that is a potential bumper crop of leads is …

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Why Good is Good Enough

We live in a new age of instant information, Twitter and social media. All of the above have one thing in common: speed over perfection. In past decades where marketing was mainly confined to print advertising, television, Yellow Pages and direct mailers, the much longer lead time from conception to the marketplace made it much easier to spend lots of …

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When Best Practices Aren’t Best

There’s a term I really hate in business. It’s called “best practices”. What it’s meant to convey is that a certain method the best way of doing something. The unspoken side of that coin is that other methods aren’t optimal. The truth of the matter is that marketing is half art and half science.  For all the efforts …

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How Refilling a Printer Ink Cartridge is Like Trying to Do Marketing Yourself

One of my biggest pet peeves is the razor/razor cartridge business model that drives the ink printer industry. As most people know, printer companies don’t make anything off the actual printer itself. That’s why they are usually given away free or at a substantial discount. Where they get you is in the re-purchasing of the …

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How to Create Killer Company or Brand Names

Just as important as naming a child who will be pretty much stuck with the name you bestow upon them for the rest of their lives, what you come up with for your new company or product may very well determine the success of your venture. First off, some don’ts: -DON’T use acronyms. Acronyms are …

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The Law of Time-Decay for Leads

There is an unscientific law that applies to leads you gather, regardless of where they come from. This law applies to leads from Google AdWords, a form on your web site, a message left on your answering machine or a form filled out at a tradeshow. The law is this: as time goes on, the …

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