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The Secret to Success with Google AdWords

Google AdWords is literally the greatest thing invented for marketers since sliced bread. The amount of control and reporting given by Google is astounding, with the ability to control your campaign in real-time and instantly reach a potential market of millions. What’s made Google AdWords so successful is the relevancy of your ads popping up …

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How to Create Killer Company or Brand Names

Just as important as naming a child who will be pretty much stuck with the name you bestow upon them for the rest of their lives, what you come up with for your new company or product may very well determine the success of your venture. First off, some don’ts: -DON’T use acronyms. Acronyms are …

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The Law of Time-Decay for Leads

There is an unscientific law that applies to leads you gather, regardless of where they come from. This law applies to leads from Google AdWords, a form on your web site, a message left on your answering machine or a form filled out at a tradeshow. The law is this: as time goes on, the …

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The Most Important PR Tip You’ll Ever Read

With a headline like that, I guess I’d better deliver eh? But through my years of dealing with editors and reporters, I’ve come to the conclusion that if you do not follow this tip, most of your PR efforts will be futile. So here it is. If you want to be successful in PR, you …

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Be Wary of SEO and PR Guarantees

“If it sounds too good to be true, it usually is.” That’s an axiom that holds true in almost all walks of life, and it should apply to those who see ads that guarantee Page 1 placement on search engines. Think about it. Without even asking what industry you’re in, a company is guaranteeing that …

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Why SEO Matters More and More…

Searchers prefer organic results. Online search has become so efficient that most Internet users are now impatient with anything less than great results. The finding emerged from the iProspect-sponsored “Blended Search Results Study,” conducted by JupiterResearch and The NPD Group. Nearly seven out of 10 respondents said they clicked a search result within the first page of results, and …

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To Spend or Not to Spend on Marketing During a Recession

Having worked in the tech industry for over a decade and lived through the infamous bubble bursting in 2000-2001, I’ve seen firsthand how companies reach for the ax to lay off marketing personnel first and foremost when times get tough. In fact, it’s almost become an unspoken best practice: cut marketing first, finance last. I’d …

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When Marketing is a Waste of Money

This is likely one of the few times that you’ll hear this coming from the mouth of a PR/marketing agency such as Firecracker, but there are instances when marketing spend is a true waste of money. The first example is the recent color scheme change to Bank of America. At least in Southern California, I’ve …

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The Dreaded Form, and why it can be disastrous to your marketing efforts

While it’s considered best practice to use a form to generate leads from marketing efforts, be they landing pages from search engine marketing or simply from your contact page, be very careful in how you treat the leads coming in or it could end up doing more harm than good. What’s the first thing you …

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