Yes, it’s been a brutal 2 or 3 years for most of us. Whole industries were devastated in the recent recession. But what’s more devastating is the potential lasting impact on the psyche of a business person or a marketer. Too many of us become victims of circumstance, using the environment around us to make …
READ MOREAs I mentioned in a previous newsletter, good PR is just like good sales. In other words, building relationships works in sales. Building and nurturing relationships is also essential to long term success in PR. The image of a reporter brings to my mind the character of Lois Lane or Clark Kent. Always in a …
READ MOREEarly on when the Internet, search engines and the phrase “Search Engine Optimization” were just gaining popularity, press releases were underrated. With the newer wire services providing distribution at prices everyone could afford, including MarketWire, PRWeb and PR.com, businesses of all sizes started using press releases to “do PR”. As press releases were used and …
READ MOREThere’s the old saying that the only function that matters in a company is marketing. After all, without a market or customers, there are no sales and ergo no company. Another truism that is just as appropriate in public relations should be that all PR is simply sales. Think about this for a moment. In …
READ MOREThere’s the old saying that the only function that matters in a company is marketing. After all, without a market or customers, there are no sales and ergo no company. Another truism that is just as appropriate in public relations should be that all PR is simply sales. Think about this for a moment. In …
READ MOREEvery so often, I come across articles that I find are valuable enough that I want my contacts to read and understand it. The below article by Steven is one of those. It reflects the critical importance in a shift of mindset for today’s marketing and sales. It’s also one of the reasons why our …
READ MOREThis newsletter gives a very brief overview of all the various forms of marketing that can help generate leads. One of my favorite sayings is that marketing is like a toolkit. You select the right tools for the particular job. No one tool is superior in and of itself. Email Marketing Pros: Relatively cheap, easy …
READ MOREWhen you boil it down, everything in business comes down to one thing: leads. Whether it’s a person wandering into your store, a caller ringing you on the phone or a prospect visiting your web site, having a steady stream of leads is crucial to any business. Indeed, it may be the MOST important thing …
READ MOREIt ain’t easy defending a brand these days. In the good ol’ days, all one had to worry about was print media, TV and radio. Sure, bad news for a company’s brand hurt, but the speed that the news traveled was limited to either the traditional media or word of mouth. Both could be countered …
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