There’s a lot of misconception out there about what wire services are, how they work and what they can do for you. Not having a clear idea of the benefits and limitations of wire services can end up costing you a lot more money that you need to spend. Q: What is a “wire service”? …
READ MOREOne of the top requests we receive as an agency is to help clients create a Wikipedia page. It’s understandable since having a Wikipedia page for your company or an individual is sort of like the official Internet stamp of approval. Like it or not, we see Wikipedia as having a high level of …
READ MOREAs of mid-2023, inflation is high, layoffs in tech have started, and many prognosticators are calling for a recession towards the end of 2023 or early 2024. Having worked in the tech industry for over twenty years and lived through the dot com crash of 2001 and the Great Recession of 2008, I’ve seen firsthand …
READ MOREUpdated as of May 2023 Few things are more confusing than deciding which wire service to use for press release distribution. Free or paid? SEO add on? Are images free? At Firecracker, we figured if we were having problems, imagine everyone else. So here is a comparison of some of the more well-known wire service …
READ MORESilicon Valley Bank’s collapse was as swift as it was complete. And that’s what’s so troubling. It was the second biggest bank failure since Washington Mutual’s in 2008. I distinctly remember standing in line at my local WaMu to pull out what (little) funds we had at that time. In full startup mode, cash wasn’t …
READ MOREWe are pleased to announce that Firecracker PR has been certified by Clutch as a Top-Tier Minority-Owned Business. One of the privileges of operating a public relations agency is the diverse range of companies, entrepreneurs and CEOs we’ve had the pleasure of working with. No matter their ethnicity, background or personal opinions, what drove them …
READ MOREWe just received some exciting news from Clutch! They’ve named us as one of the world’s top corporate reputation PR firms for 2020. Corporate reputation is vitally important to any business, with a positive corporate reputation advantageous in all aspects of business. (In fact, I even recently wrote a book on the very topic called …
READ MOREI recently had the privilege of writing an article that eventually ran in O’Dwyer’s November 2019 special issue on technology. O’Dwyer’s is the public relations & communications industry standard magazine. The topic was one that I’ve been coming across more and more recently. Hopefully you’ll find this useful: Why Doing PR for SaaS is So …
READ MORELast post I talked about what the single most important ingredient was to a successful PR campaign: storytelling. Storytelling is powerful because at our core, all of us want to be told a story. The most gifted writers and speakers are those who know how to spin a good story. Truth be told, any business or …
READ MORE