Updated as of July 2026 Few things are more confusing than deciding which wire service to use for press release distribution. Free or paid? SEO add on? Are images free? At Firecracker, we figured if we were having problems, imagine everyone else. So here is a comparison of some of the more well-known wire service …
READ MOREThere’s a lot of misconception out there about what wire services are, how they work and what they can do for you. Not having a clear idea of the benefits and limitations of wire services can end up costing you a lot more money that you need to spend. Q: What is a “wire service”? …
READ MOREOne of the best ways to get into the news is a tactic called “Newsjacking”. Newsjacking is a term that means finding what topic is hot, what are reporters writing about, and see if there’s a play related to your business. There are a few ways to help with newsjacking: -Read the news. You’ll soon …
READ MORE“I found your agency by asking ChatGPT.” A prospect told me this recently. Ranking on ChatGPT will eventually overtake ranking on Google in importance. And just like the brands who took SEO seriously in the early days and reaped the rewards, so too will those who understand how ChatGPT works. (I say ChatGPT, but that …
READ MOREAs artificial intelligence continues to disrupt entire avenues of marketing, brands are struggling to figure out the new landscape of ranking in AI answers. This is sometimes referred to as GEO: Generative Engine Optimization. As if trying to decipher Google’s black box algorithm and SEO wasn’t enough, now there’s another acronym to worry about. And …
READ MOREThank you OC Weekly for their thoughtful feature on Firecracker PR founder and managing partner Edward Yang, and his reflections on 20 years of service. Here’s an excerpt from the article (click here to read it in its entirety): “While working for Orange County technology companies in the early 2000’s, Edward Yang saw a persistent …
READ MOREBy now we’ve become numb to the headlines touting how AI is disrupting this industry and that. But one disruption that could directly impact you is search. Google has been the undisputed king of the hill when it comes to search, and even they are testing AI snippets before showing search results. But beyond Google, …
READ MOREHaving done PR for over 20 years, the key to success in PR is both simple…and difficult. It’s simple to understand, but difficult to actually execute on a regular basis. Because through my years of dealing directly with editors and reporters, I’ve come to the conclusion that if you do not follow this tip, most …
READ MORE“If it sounds too good to be true, it usually is.” That’s an axiom that holds true in almost all walks of life, and it should apply to those who see ads or websites that guarantee a PR agency can get coverage. Face it, we all love guarantees. Money-back guarantees are a staple in consumer …
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