TP-LINK is a global leader in wireless networking, based in Shenzhen China.
Back in 2010, TP-LINK was launching into the US market with no brand awareness or sales.
At the time, the US wireless networking market was highly competitive.
Well-known brands included D-Link, NETGEAR, Linksys, Belkin and many others.
Within 3 years, Firecracker helped TP-LINK hit $60 million in sales while securing product reviews in some of the top media outlets.