1. PR is cheaper than advertising Think about magazine ads in either widely distributed magazines or more industry-specific magazines. Either way, you’re looking at about $6,000 for a full page ad. And that’s not including the creative, graphics designing and time spent for multiple approvals. When it’s done, you have an ad that if you’re …
READ MOREBesides the dedicated expertise and experience that Firecracker brings, did you know that hiring an employee has many other hidden costs besides just salary? Here is a simple example: Costs Estimated (example) Salary and benefits Proposed salary $50,000.00 Benefits Medical $10,000.00 Dental $2,000.00 Vision $1,000.00 401 K $5,000.00 Subtotal $68,000.00 Administrative costs Hours Calculating …
READ MOREWe all know by now that the shelf life of emails is a double-edged sword. Sure, it’s great to archive so you can find historical information about how you dealt with so-and-so. But increasingly, emails are coming back to haunt the original senders. Almost every criminal case these days seems to involve damming email exchanges. …
READ MOREAs you know, every so often we at Firecracker come across some great articles that we think will benefit you. Keeping in mind that imitation is the finest form of flattery, here’s a reprint of one of those on the relevant topic of email marketing. To many in this era of Facebook and Google, email …
READ MOREUncertainty. That’s the name of the game in the economy right now. Businesses and consumers still feel uncertain about what the near future holds in store for us. But regardless of whether we boom or bust, there are things you can do for your marketing and public relations on a consistent basis that will help …
READ MOREFacebook, Twitter, LinkedIn, Youtube…aghghhghghhh! If you’re like most companies, all this social media stuff is enough to make your head spin. Should I do it? If so, how? How much? When? What to post? What does it all mean? Here are some practical tips that can help bring some sanity to your social media strategy: …
READ MOREYes, it’s been a brutal 2 or 3 years for most of us. Whole industries were devastated in the recent recession. But what’s more devastating is the potential lasting impact on the psyche of a business person or a marketer. Too many of us become victims of circumstance, using the environment around us to make …
READ MOREAs I mentioned in a previous newsletter, good PR is just like good sales. In other words, building relationships works in sales. Building and nurturing relationships is also essential to long term success in PR. The image of a reporter brings to my mind the character of Lois Lane or Clark Kent. Always in a …
READ MOREEvery so often, I come across articles that I find are valuable enough that I want my contacts to read and understand it. The below article by Steven is one of those. It reflects the critical importance in a shift of mindset for today’s marketing and sales. It’s also one of the reasons why our …
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