Most businesses attend annual tradeshows in their industry. These can be smaller regional shows or large blockbuster extravaganzas like the Consumer Electronics Show (CES). The benefits of being live at an important show are obvious, but in order to really maximize your substantial investment of a tradeshow, a lot of thought and effort needs to …
READ MOREWhy should you outsource to Firecracker as opposed to hiring someone internally? Besides the dedicated expertise and experience that Firecracker brings, did you know that hiring an employee has many other hidden costs besides just salary? Here is a simple example: Costs Estimated (example) Salary and benefits Proposed salary $50,000.00 Benefits Medical $10,000.00 Dental …
READ MORESee How Much You Save With Firecracker At Firecracker, we understand that controlling costs is one of your top priorities. That’s why we’ve built our business on providing marketing services at rates up to 40% less than traditional agencies. How do we do it? Simple, we keep overhead costs to a minimum by utilizing virtual …
READ MOREThere’s the old saying that the only function that matters in a company is marketing. After all, without a market or customers, there are no sales and ergo no company. Another truism that is just as appropriate in public relations should be that all PR is simply sales. Think about this for a moment. In …
READ MORE1. PR is cheaper than advertising Think about magazine ads in either widely distributed magazines or more industry-specific magazines. Either way, you’re looking at about $6,000 for a full page ad. And that’s not including the creative, graphics designing and time spent for multiple approvals. When it’s done, you have an ad that if you’re …
READ MOREBesides the dedicated expertise and experience that Firecracker brings, did you know that hiring an employee has many other hidden costs besides just salary? Here is a simple example: Costs Estimated (example) Salary and benefits Proposed salary $50,000.00 Benefits Medical $10,000.00 Dental $2,000.00 Vision $1,000.00 401 K $5,000.00 Subtotal $68,000.00 Administrative costs Hours Calculating …
READ MOREMost businesses attend annual tradeshows in their industry. These can be smaller regional shows or large blockbuster extravaganzas like the Consumer Electronics Show (CES). The benefits of being live at an important show are obvious, but in order to really maximize your substantial investment of a tradeshow, a lot of thought and effort needs to …
READ MOREIn other words, stand out from the crowd or risk your business sliding into oblivion. This in fact was the title of an excellent book by Jack Trout, one of the foremost authors on marketing and branding. Along the same lines, another great book on the subject was “The Purple Cow” by renowned author Seth …
READ MOREWe all know by now that the shelf life of emails is a double-edged sword. Sure, it’s great to archive so you can find historical information about how you dealt with so-and-so. But increasingly, emails are coming back to haunt the original senders. Almost every criminal case these days seems to involve damming email exchanges. …
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