One of the top requests we receive as an agency is to help clients create a Wikipedia page. It’s understandable since having a Wikipedia page for your company or an individual is sort of like the official Internet stamp of approval. Like it or not, we see Wikipedia as having a high level of …
READ MORESilicon Valley Bank’s collapse was as swift as it was complete. And that’s what’s so troubling. It was the second biggest bank failure since Washington Mutual’s in 2008. I distinctly remember standing in line at my local WaMu to pull out what (little) funds we had at that time. In full startup mode, cash wasn’t …
READ MOREWe are pleased to announce that Firecracker PR has been certified by Clutch as a Top-Tier Minority-Owned Business. One of the privileges of operating a public relations agency is the diverse range of companies, entrepreneurs and CEOs we’ve had the pleasure of working with. No matter their ethnicity, background or personal opinions, what drove them …
READ MORELast post I talked about what the single most important ingredient was to a successful PR campaign: storytelling. Storytelling is powerful because at our core, all of us want to be told a story. The most gifted writers and speakers are those who know how to spin a good story. Truth be told, any business or …
READ MOREPR isn’t easy. In fact, out of all the different marketing tactics out there, PR could be one of the most difficult. Not difficult like engineering is difficult. But difficult in the sense that achieving media coverage consistently isn’t easy. Today I want to teach you the single most important secret to being more successful …
READ MOREMost content marketing efforts fail and it usually isn’t pretty. Companies can spend tons of budget and time on creating beautiful content. They toil for months, then post it on Facebook…and wait. Nothing happens. You can’t be faulted if at this point you think “content marketing is a waste of time”. It is if that’s …
READ MOREI’m honored to have my second article published in Entrepreneur.com! Every company needs PR, but the thought of where to begin can overwhelm anyone. This article was meant to show that you can get media attention through baby steps. Consistency is key. If you do a little every day, the cumulative benefits add up. And …
READ MOREby Edward M. Yang Never run out of ideas for writing press releases! Here are 104 ideas to get your brain going.
READ MOREOne of the things any good marketer needs to do these days is to keep up with all the changes in the field. This includes learning from those who specialize in particular parts of a field. Brian Dean is one of them. His blog, Backlinko, is a must-read for anyone serious about SEO. Having purchased …
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