While the goal of public relations is always to get press coverage for your company, your products or your executives, there’s always been this mystique about the “exclusive”. Truth be told, most stories simply aren’t interesting enough to be considered for “exclusive”. Remember, the first rule of PR is that you need to put yourself …
READ MORELet me take you back to a story from 2013: the apparent online girlfriend hoax of Notre Dame Heisman finalist Manti Te’o. For those that aren’t familiar with the story, linebacker Manti Te’o was an extremely popular linebacker for the Notre Dame football team. Te’o finished second in votes for the Heisman Trophy, and played …
READ MOREMost marketers understand how press releases fit into the scheme of public relations. It’s a very useful tool in that regard. What they may not be aware of is that a press release can kill two birds with one stone. Done properly, you can use a press release to help build natural links to your …
READ MOREAs a partner in a public relations and marketing agency, I like to think that both can have a huge positive impact on the outcome of a business. The truth of the matter is, sometimes the fundamentals of a business are in such poor shape, and the trajectory is going in such a terminal way that no …
READ MORESee How Much You Save With Firecracker At Firecracker, we understand that controlling costs is one of your top priorities. That’s why we’ve built our business on providing marketing services at rates up to 40% less than traditional agencies. How do we do it? Simple, we keep overhead costs to a minimum by utilizing virtual …
READ MOREThere’s the old saying that the only function that matters in a company is marketing. After all, without a market or customers, there are no sales and ergo no company. Another truism that is just as appropriate in public relations should be that all PR is simply sales. Think about this for a moment. In …
READ MORE1. PR is cheaper than advertising Think about magazine ads in either widely distributed magazines or more industry-specific magazines. Either way, you’re looking at about $6,000 for a full page ad. And that’s not including the creative, graphics designing and time spent for multiple approvals. When it’s done, you have an ad that if you’re …
READ MOREBesides the dedicated expertise and experience that Firecracker brings, did you know that hiring an employee has many other hidden costs besides just salary? Here is a simple example: Costs Estimated (example) Salary and benefits Proposed salary $50,000.00 Benefits Medical $10,000.00 Dental $2,000.00 Vision $1,000.00 401 K $5,000.00 Subtotal $68,000.00 Administrative costs Hours Calculating …
READ MOREWe all know by now that the shelf life of emails is a double-edged sword. Sure, it’s great to archive so you can find historical information about how you dealt with so-and-so. But increasingly, emails are coming back to haunt the original senders. Almost every criminal case these days seems to involve damming email exchanges. …
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