As you know, every so often we at Firecracker come across some great articles that we think will benefit you. Keeping in mind that imitation is the finest form of flattery, here’s a reprint of one of those on the relevant topic of email marketing. To many in this era of Facebook and Google, email …
READ MOREUncertainty. That’s the name of the game in the economy right now. Businesses and consumers still feel uncertain about what the near future holds in store for us. But regardless of whether we boom or bust, there are things you can do for your marketing and public relations on a consistent basis that will help …
READ MOREFacebook, Twitter, LinkedIn, Youtube…aghghhghghhh! If you’re like most companies, all this social media stuff is enough to make your head spin. Should I do it? If so, how? How much? When? What to post? What does it all mean? Here are some practical tips that can help bring some sanity to your social media strategy: …
READ MOREYes, it’s been a brutal 2 or 3 years for most of us. Whole industries were devastated in the recent recession. But what’s more devastating is the potential lasting impact on the psyche of a business person or a marketer. Too many of us become victims of circumstance, using the environment around us to make …
READ MOREAs I mentioned in a previous newsletter, good PR is just like good sales. In other words, building relationships works in sales. Building and nurturing relationships is also essential to long term success in PR. The image of a reporter brings to my mind the character of Lois Lane or Clark Kent. Always in a …
READ MOREEvery so often, I come across articles that I find are valuable enough that I want my contacts to read and understand it. The below article by Steven is one of those. It reflects the critical importance in a shift of mindset for today’s marketing and sales. It’s also one of the reasons why our …
READ MOREWhen you boil it down, everything in business comes down to one thing: leads. Whether it’s a person wandering into your store, a caller ringing you on the phone or a prospect visiting your web site, having a steady stream of leads is crucial to any business. Indeed, it may be the MOST important thing …
READ MOREIt ain’t easy defending a brand these days. In the good ol’ days, all one had to worry about was print media, TV and radio. Sure, bad news for a company’s brand hurt, but the speed that the news traveled was limited to either the traditional media or word of mouth. Both could be countered …
READ MOREIs it possible to ignore Google? Many of us couldn’t even imagine what life was like before Google, not to mention Youtube, GMail, GDocs, Google Maps and now Buzz. For those involved in marketing online, much of it has been spent bowing at the altar of Google. But with their massive share of the market …
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